Year of Inception: 2016 Annual Revenue: $3.03 million Seller's Discretionary Earnings: $891k Asking Price: SGD $3.8 million Reason for selling: Owner intends to pursue other interest Seller Financing: Yes
Fey Day presents a high growth marketing agency that has started since 2016. The business provides 3 main services (SEO, Paid Advertisement and Website design) with a total headcount of 19. (Which includes 2 co-founders and 17 overseas staff) In the last 3 years, they have an average YoY revenue growth rate of 84%, with an EBIT growth rate of 113%.
They focus predominantly on Singapore market, and currently have a pool of 30 - 40 clients. Their customers comprised of US listed companies, SMEs and start-ups in the following sectors: B2B services, B2C services, Ecommerce, Fintech. Majority of their customers has been with them for more than 2 years, with the longest being 6 years. Excluding media spend, their customers easily spend $30k - $50k per annum on the monthly retainer service.
The company competitive advantage lies in their performance media, with a focus on conversion rate optimization. They have been building stickier service such as managed hosting and website maintenance to increase customer lifetime value.
In past few years, the co-founders have been focused on streamlining the operation and building the processes. The next phase of growth would lie in the growing the sales team. 90% of their customers are acquired through SEO, 10% via outreach. (Presently both founders are handing the sales)
Owner is willing to stay and support the handover transition. If you are looking for more high quality businesses to buy, please visit our website at www.feyday.com
Business Operation
Work from home
Facilities
Owner is willing to stay and support the handover transition.